Ways to Improve Customer’s Experience During Peak Season in Hotel Industry

22 Aug, 2022

Are you about to enter peak season, or simply want to be more prepared for the next one? We've compiled a list of quick recommendations to help you make the most of peak season.

It's critical to maximize your earning potential during your peak season. Take advantage of the increased traffic by following these top recommendations for preparing for the busy months ahead.

The best time to make a great first impression on guests is during high season. The possibility to gain a new set of loyal clients is perfect when you welcome a sea of new and repeat customers.

We as your hotel shampoo exporters want your hotel to function to its full potential during peak season, when everything must run properly.

Don’t overbook your accommodation

Some lodging providers overbook rooms in advance of cancellations, however this might result in extra bookings, making you appear unprofessional. Instead, adjust your pricing for busy season, institute a minimum night's stay, and rethink your cancellation policy. If you have all of them in place, a cancellation won't result in a loss of revenue, and you can always reopen the room for walk-ins or last-minute stays.

Grow your database during peak season

During peak season, your hotel will see an increase in visitors; take advantage of this to collect guest emails and profiles. You can use this to market to them before the busy season the next year. As previously said, marketing to visitors who have stayed with you can help you build a loyal consumer base.

Anticipate big or small events in your location

A special event, festival, or seasonal attraction will always attract more visitors. Make sure to account for these as well. Prepare for any staffing requirements, alter your rates, and any required minimum night's stay. Examine how you may market your facilities to attract these visitors, even if they aren't planning on staying the night.

Connect with former customers

According to a hotel toiletries exporter, selling to guests who have already stayed with you is always easier. Remind them of your property with a timely communication that emphasizes the advantages of staying with you during this time of year. Guests will be familiar with your hotel, and if they plan to visit the same area again, you can be sure you'll be at the top of their list.

Anticipate your staffing needs

Make certain you have well-trained personnel on available to assist you. Having well-trained employees guarantees that they are familiar with your procedures. When you're busy, they'll be a big help! Make sure to manage your time well so that you can complete all of your tasks on time. When there are a lot of people in a room, there are bound to be some awkward circumstances and challenges. Use the downtime to build staff confidence in dealing with a variety of requests and complaints.

Review your rates & packages

Examine the market to see if your prices are competitive. Is it possible that you're undervaluing your rooms? During this period, make sure you've selected the right price point to attract a flood of new customers.

Packages must also be adjusted for the forthcoming season. If there is an event, you can include tickets to the event, as well as transportation to and from the event, in the room charge.

Always, remember you’ve done this before!

You are the only one who truly understands your business. So go back and review your business data from last year's peak season. Consider what happened the previous year and project your demands for this year based on historical data. Make a list of your busiest days and whether you had enough people on hand to get through the hectic season.